As at December 2019, the Nigerian Communications Commission (NCC) reports a total of 185 million active voice subscriptions and 126 million active internet subscriptions. For voice subscriptions, MTN remains undisputed with the largest market share at 37.23%. Following closely behind are Globacom (GLO) and Airtel commanding 27.99% and 27.17% of the market respectively while 9Mobile (formerly Etisalat) having around 7.39% of the market.
For internet subscriptions, MTN also leads in this category with 42.92% of the market, Airtel comes second at 27.38%, GLO comes next occupying 22.95%, 9Mobile accounts for 6.4% of the total internet subscriptions.
With regards to distribution across states, Lagos State has the most active voice and internet subscribers followed by Ogun, Kano, Oyo and Kaduna in that order.
Internet subscription has increasingly become a major revenue source for Telcos, so it’s interesting to see how the internet subscription rate compares to the voice subscription. In this regard, MTN again leads the market with at least 78.69% of its voice subscribers also subscribed to its internet product offering. Airtel comes next with 68.78% internet-to-voice subscription rate, 9Mobile has an internet-to-voice subscription rate of 59.14%, while GLO has 55.98% of its voice subscribers using its internet product offerings.
For porting activities i.e subscribers moving from one Telco to another, 9Mobile is the biggest winner as at Q4 2019 as it had a net gain of 16,579 subscribers to its service. Airtel is the biggest loser as the Telco giant posted a net loss of 7,573 subscribers to competitors. GLO had a net loss of 5,580 customers to other service providers while MTN had a net gain of 136 customers for Q4 2019.
Some interesting findings #
Even though MTN is the market leader for Voice and Internet subscriptions across Nigeria, In Lagos State which is easily Nigeria’s largest Telecommunications market, Airtel actually holds the title as the leading voice service provider at 7.1 million subscriptions. MTN stands at 6.9 million. However, with respect to Internet subscription in Lagos, MTN regains its lead with 5.7 million internet subscriptions to Airtel’s 5.2 million internet subscriptions.
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