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Northwind Traders Sales Performance Analysis

Northwind Traders is a company that specialises in importing and exporting specialty foods from all over the world.

They run their operations with 9 employees stationed in the UK and USA. Their data architecture and data collection system are set up to capture data on orders, products ordered and categories, transaction dates, shipping information, employees, customers etc.

Explore the dataset using the built-in navigation. Three report views are available:

  • Overview
  • Trade Performance Analysis
  • Employee Performance

Some KPIs to note:

  • Total Sales and Orders
  • YTD Sales and Orders
  • MTD Sales and Orders
  • Sales per Order

To get an even clearer picture of business performance, a cost dimension can be included to visualise profitability trends.

Additionally, you can contact us for custom dashboards and analytics for your business or research needs.